Uncategorized Archive

Fast Website Promotion – Bridging the Highly Successful Methods to Promote a Site

Realistically, it should not be asked anymore why a site or any business for that matter should undergo the grueling process of being promoted and advertised because we all know for a fact how impacting and essential website promotion is to a business and its site. However, no matter how elementary the answer to this question is, there are times that a lot of people are asking the same question while they know for a fact that they will repeatedly be getting the same answer to it. The question as to site promotion should never be translated as to why it is needed. More appropriate question should rather be how a better site promotion is to be done. To answer the question, the series of lists below are the best ways on how you can:

a. Engage into the basic, non-costing ways to promote a site – writing! You can engage at first into writing an article and have these published on some article directories. This will help your site get the necessary exposure in the online arena that it needs. Just try to make sure that in every article material that you are submitting on the article directory, you get to place the address link on it, otherwise, the entire purpose of the article writing shall never be achieved.

b. If you have already built your e-mail list, then you can engage at sending e-mail of information dissemination to your potential clients. Along with the e-mail that you are sending is the advertisement that promotes the existence of your site and the products that are displayed on it.

c. If you have certain amount to spend, you can engage into some form of paid advertisements. One of the most notable paid ads is the pay per click publishing and advertising. This is an effective promotional technique to drive the best traffic on your site.

Internet Marketing Training Course – 7 Conspicuous Reasons Why IMMACC Is The Best Online

Are you tired of searching in vain for a legitimate internet marketing training course? Do you feel internet marketing is a wasteland of scammers and self-appointed gurus who only want your money? Are you sick of wasting your time with shallow online marketing courses that fail to provide any real education? If so, I can relate. A short time ago I was as frustrated as you are now. When I began to look for genuine internet marketing training I was confronted with a seemingly endless parade of scams, tricks, “secrets” and so-called turn-key systems that promised to make me rich overnight with three magic mouse clicks. Have you seen these too?

I was determined to succeed so I kept looking in spite of the discouraging early returns. Eventually, my perseverance paid off when I found IMMACC, the Internet Marketing Mentoring and Coaching Center. The outstanding training they provide truly turned my initial despair into online success. Below I reveal the seven decisive reasons why you too absolutely must learn internet marketing with IMMACC.

1. Integrity

I made integrity the first reason because of all the nonsense I encountered when I began my search for training. IMMACC is totally committed to providing its members with a solid, practical education. Throughout the learning curve you’re taught real technical and marketing skills without the usual pie-in-the-sky motivational filler. Company founder and CEO Gerald Van Yerxa is a quality individual dedicated to every member’s success.

2. Cost Versus Value

Currently, IMMACC has nearly 200 video modules adding up to more than 700 hours of training that cover more aspects of internet marketing than I have room to mention in this article. If purchased separately (and if you could find them) these training modules would cost tens of thousands of dollars. The price to join IMMACC is considerably lower than that. Also, there are payment plans that bring the cost of the program within the reach of virtually anyone serious about internet marketing.

Alongside cost you must consider the personal investment value of the training. Your return on this investment will be tremendous if you take action and diligently apply the skills you learn as you complete the lessons.

3. Online Video Training

The IMMACC internet marketing training course is presented on high quality, in-depth videos that walk you step by step through each topic. No cumbersome books and CD’s. No flying off to absurdly overpriced weekend “boot camps”. No PDF’s loaded with cheesy screen captures. You can conveniently access your video lessons on your own schedule anywhere you have an internet connection.

4. Comprehensive

This is particularly important. One of the biggest problems with trying to study online marketing is that everything is spread all over the web. With each new subject you have to buy another course and pray it’s worth the money.

By contrast, the IMMACC training program is all-inclusive and has everything you need to get your online business up and running in the shortest amount of time. You can learn about landing page creation, email autoresponders, search engine optimization, cutting edge marketing strategies and much more all in our extensive training program.

5. Current

The only absolute truth on the internet is that things constantly change. Marketing strategies that worked well two years ago might not be as effective today. The search engines, particularly Google, seem to change their algorithms every hour. To have any real value an internet marketing training course must keep up with the current trends in the marketplace.

The IMMACC training videos reflect the most up to date methods that top earners are using to make a substantial living online. New education is added to the members’ private back office whenever the company sees an emerging marketing opportunity proven to drive traffic. Importantly, we stay away from faddish gimmicks that can’t sustain a growing business.

6. Generic

Have you ever purchased an internet marketing course that was specific to only one product or service? I have seen too many programs that only teach you how to sell their super vitamin, magic juice, stock market killer or revolutionary widget. Frankly, some of these aren’t too bad for the narrow markets they serve. The problem is that their training can’t be applied to anything else.

The IMMACC tutorials are generic and are valid for any type of internet business. The marketing principles we teach work well for online direct sales, MLM, newsletter marketers, lawyers, doctors, real estate agents, gardeners, auto mechanics, day care centers, pizza parlors and nail salons. People join us everyday from these and countless other walks of life to benefit from our training.

Don’t have your own business? No problem. You can use the tremendous education to market the IMMACC affiliate program. This is not required, but the need for authentic online marketing training is huge and our lucrative compensation plan is superior to anything else you may have seen.

7. Personal Mentoring

This is critical, especially for those new to internet marketing. How many times have you bought a course and needed help but couldn’t reach a live human being? The lack of one-on-one guidance is the chief reason for so much failure on the internet.

IMMACC is structured so that every member has a mentor to provide a helping hand through the learning curve. The videos in our training roster are very detailed but you will still have questions. If you get stuck at some point help is just a phone call, email or instant message away. Now, your mentor isn’t there to study for you or to build your business. The mentor is there to walk you past the rough spots that we all encounter during the learning process. Listen… 

Get a Home-Based Business License

Owning and operating your own home-based business is great. You can wake up whenever you want and avoid the terrible everyday task of sitting through traffic jams on the way to and from work. You are your own boss so you can pretty much do whatever you want and make money doing it. You have nobody telling you what to do so it is all up to you to make money and sell the product or service you are selling. However, having a home business might sound easy, but there are a few things you need to be aware of when starting a business from home, and one of those this is a home-based business license.Zoning laws can vary depending on the community. It all can depend on the nature of your business and weather you have other employees, hours of operation, parking and other things. It pays to check out the zoning laws as soon as you start thinking about having a home business. Some zoning laws completely prohibit all home-based businesses. And then others, if they allow it, may have restrictions that can include restricting parking, limit the hours of operation, the amount of space used, and other things.If you live in a condominium or cooperative things can be different for that as well. Some can have special rules for this type of planned unit development and can be restrictive than operating out of a house.The number of people who start a home-based business can expand incredibly quickly. Because of this, many communities will require you to have a home-based business license regardless of the amount of revenue or if the home-based business is full time or part time. It is incredibly important to do the research before you even start the business because you do not want to get in trouble for not doing something you need to do.Everyone may dream to be able to be their own boss and do whatever they want to do to make money. Yes, the idea and getting the business started is very important, but also doing your research can help. Figuring out the zoning laws and getting your business license will avoid getting in trouble in the future. It is all worth it in the end because I can only imagine how good it feels to be able to do work in your pajamas like you just crawled out of bed.

How To Start a Home Based Business Even If You Dislike The Computer?

In this era that we live in, the computer is a powerful tool. Especially when we talk about a home based business. Each year people find out the importance of internet and how effective this is to a home based business. So, which are your resources if you don’t like technology and the computer in particular, but you wish to build a home based business? If you almost hate the computer, but you wish to start a home based business, what are your choices?If you dislike the computer, don’t feel sad, there are out there many others like you. The truth being said, you can build a home based business without a computer or using the internet, but this will come with lots of disadvantages for you. The internet and the computer are important tools and probably have no equivalent in real life. Also, most of the home based businesses have websites for their members, so it hard to avoid this tool.The best action you can take is to ease your path into online marketing. Take it easy and learn one thing at a time. If you do the opposite, you will hate computers and internet more and more. Do steps that will build your knowledge. Decide what you want to learn in the first place and stick to that until you understood it clear. This can be anything from creating a blog, or write an article, etc.By taking small steps you will see that the world of internet is a friendly place and you will get comfortable with it. Also, you will see why the internet is such a powerful tool for your business. I assure you that once you understand how the internet works, you will never go back on the classical methods for marketing.

Home Based Business – Your Business Can Operate While You Are on Holiday

In this article we will discuss if a home based business provides the flexibility for the business owner to go on a holiday. People that run their businesses from homes are very reluctant to go on holidays because they fear that it might adversely affect their business.Even if they do go on a vacation, there will be a sense of uneasiness caused due to staying away from the business proceedings.The point is that all of us do need breaks and holidays once in awhile in order to rejuvenate ourselves.Working from home and taking holidays might not be as easy as taking holidays from regular employment. This becomes even more difficult, if you are the sole operator of your business. However, if you really put your mind into it, you can actually pull it off.You might think that it is impractical to work on your home based business while you are on a holiday but it is not. Build your home business the right way and you will still be able to manage a holiday for yourself with your family or friends.The internet has made running your businesses from home so much easier. You can automate your operations which will allow you to do less and still achieve impressive outputs.These three tips will help you enjoy your time away without having to worry about your business from home.Planning Your Operations:Categorize your works which require your personal intervention and the ones which do not. If you are planning on a holiday, try to finish the works that require your personal availability. Inform your clients about your absence, preferably by finishing their works beforehand.Automating your work can help a lot, and your website will be always up and running wherever you are.Automate your Systems:Video marketing is one of the most popular ways to build your business even when you are on a vacation. Video presentations on your websites are one of the best means to provide the information about your products or services and you will not need to be there.That is why many people who promote their home business online have chosen to rely on video marketing. You only need to make a video about your home business and upload it to your web server where it stays forever.It doesn’t matter if you are at home or in any part of the world on a holiday, someone could be watching your video and wanting to inquire more about your home based business.It is not advisable for you to handle business while you are on holiday. It wouldn’t actually serve the very purpose of vacationing. You might either need to take an extension of time or finish your commitments before you leave. The latter method will help you to relax more in your holidays.Setting up Auto responder in your website:You might also want to leave an auto responder message informing the people that you’re on a holiday. Make sure that you mention when you could get back to cater to their needs. Also ensure that you respond to all the emails as the first priority when you get back from your holidays.Delegate an assistant or employees:You can delegate your responsibilities to virtual assistants when you go on your holiday. Don’t forget to give them your contact information just in case you need to be contacted in an emergency.Notify your clients and customers that you will be on a vacation. Introduce your assistant to suppliers, clients, customers and other people related to your business.Delegate tasks to your employees and let them learn how to manage the vital responsibilities in your absence. It will also have been to grow which is actually good for your business.With all the above bases covered, you will enjoy your holiday and come back home with a new perspective, enthusiasm and drive which will help you and your businesses succeed further.You will need to plan your holidays well in advance so that your home based business does not get affected even when you are on your holidays.

Why You Should Launch Your Small Business Into The Twitterverse

Twitter is the latest in the social networking sensations to hit the internet. Along with blogging, Facebook and Linkedin, Twitter is being touted as an essential marketing tool for businesses of any size. But many small business owners don’t understand what it is and what it can do for them. I explain what Twitter is and why you should consider launching your small business into the twitterverse.

What is twitter?

Twitter is a social networking and micro-blogging service. It sends short messages, and much like your text messages on your mobile phone, these short messages are limited in length. In twitter’s case these short messages are called tweets and are limited to 140 characters.

These tweets are publicly visible, that is anybody can read them, unless you limit your readership to your followers. The best way to think of twitter is to liken it to attending a global party and like any party, there are a thousand different conversations going on at any one time.

You scan the conversations (by doing a search or noting the trending conversations) and pick the people or topics you want to listen to and you decide to follow them (by selecting their profile and clicking on the follow button.)

You can choose to simply listen to the chatter or join in by sending a tweet. People can choose to respond to you by replying or mentioning you (by quoting your twitter username) and tweeting in response to you. Or you can take someone elses tweet and retweet it to your own followers.

The two enormously powerful elements of twitter are the ability to interact with others and growing your own network by hooking up with like-minded tweeps (people).

The first tweet was sent by Jack Dorsey (@Jack) on March 21st, 2006, which makes twitter a relative baby in the social media business, recently celebrating its fifth birthday, but don’t let age fool you.

Why your business should consider taking to the twitterverse

Twitter sends approximately a billion tweets a week or about 140 million tweets a day. There are over 20 million accounts and it is growing by about half a million accounts each week, each account representing an individual, a business, or an organisation of some kind. Somewhere amongst all those accounts are sure to be potential clients.

Your job is to find them, wow them, engage them and call them to action in 140 characters or less!

Unlike facebook, twitter does not have advertising on the site, but you are able to link to other websites, files, documents and photos. Your business is able to tweet announcements to garner interest and provide appropriate links to more detail if needed.

1. Communicate, engage and interact with your customer base

Not only does twitter allow you to share information and communicate quickly with your client base, it also allows you to engage and interact with your customers. The communications you receive from your client can be just as priceless as the messages you are able to send out when the insight is used as valuable input into business and product development processes.

2. Power-up your networking activities & grow your customer base faster

When trying to align marketing activities with your customer base it is not always obvious where those potential customers are going to be found, but when you are able to hook into one network and communicate effectively with that segment, those same people will help you locate like-minded people more effectively by retweeting your message to their followers, an effective “birds of a feather, flock together” networking scenario.

3. Extend your marketing reach for free

Twitter, like Facebook pages are free to use, which is fantastic news for small business owners, as it allows you to extend your marketing reach without taking a big slice out of your marketing budget. However, you need to be aware that you need to put in some time to develop an appropriate and effective strategy to make twitter work for you.

4. Keep abreast of issues and trends

Many small businesses fail simply because they cannot see industry and social issues, changes and trends until it is way too late for them to respond to them. Twitter is excellent at pinpointing trending issues and keeping you informed so you can prepare your business to meet the resulting challenges head on.

5. Gather Competitive Intelligence

Follow your competitors and find out what innovations, issues and developments are driving their business. This type of information can help you compete more effectively in the marketplace.

6. Twitter tools extend twitter functionality

There are many tools and applications available that allow you to do things such as tweet from your mobile phone (but beware the charges from your provider, some are free – some are not. It always pay to check) which allows you to tweet on the run anywhere you have mobile phone coverage.

You can also listen in to what people are saying about your business, schedule tweets, run polls and a myriad of other functions using a vast array of twitter apps. And the good news is more and more apps are being developed everyday to help you run your twitter-aligned business more efficiently.

As you can see there are some very powerful business reasons why your small business should embrace Twitter as a marketing tool. Don’t hesitate, prepare to launch your small business into the twitterverse!

Karen L. Paiyo is an Australian Small Business Counsellor, supporting and nurturing the spirit of entrepreneurship in the Asia Pacific Region. Karen empowers small business owners by transferring to them the skills and expertise needed to help them take their business ideas from creative concept to profitable reality, faster and with less risk.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.